Invention Interactive Limited - digital design and online marketing agency
TAP Biosystems case study - interactive advertising
Interactive advertising is a key piece of the digital puzzle for an organisations online marketing mix. Invention works with TAP Biosystems to create interactive advertising which is engaging, genuinely 'different' and designed to meet diverse marketing objectives. Campaigns are carefully planned and executed to ensure they are seen by the right people on many of the world's leading scientific websites. Working with TAP, we plan the scope and strategy for campaigns, write copy and develop the advertising concepts. An online media plan is then formulated to ensure the advertising achieves maximum attention from the target audience. Once the interactive ads are completed, we support the advertising with online campaign material which 'thinks beyond the click'. Advertising metrics are collected during the campaign and analysed after it has concluded.
Click to view interactive ad - 'the real deal in automated cell culture' Click to view interactive ad - 'who's looking after you cells?' Click to view interactive ad - 'ambr micro bioreactor - interactive tour' click to view interactive ad - 'weekend screening'
click to view interactive ad - 'is there something you'd rather be doing?' click to view interactive ad - 'ambr retro' click to view interactive ad - 'new screening system' click to view interactive ad - 'we've got the answers'
click to view interactive ad - 'what can you do in 1 minute 30 seconds' click to view interactive ad - 'ambr - proven micro bioreactor system' click to view interactive ad - 'CompacT SelecT - the gold standard' Click to view interactive ad - 'RAFT - a new 3D cell culture system'
Invention interactive advertising skillset

Digital advertising strategy, planning and consultancy
Copywriting and concept development
Storyboarding and design visualisation
Interactive design, animation and programming

Campaign planning and online media buying
Build of bespoke campaign support web pages
Online advertising metrics and analysis
Campaign project management
For more information on our Interactive Advertising services or to discuss your requirements, please contact Invention Interactive >
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